We live our lives in ‘real time’ now, apparently, and if you don’t catch up on a trend, it’ll be lost on you forever. For example, people to this day still have no idea how to use Twitter despite it being plastered and rolled onto our TV screens, outside shops and probably tattooed onto someone’s arse for good measure.
As people from the 21st century, it seems we’re being forced to keep up. I can’t count the number of times in 2011 I had to input my name, date of birth, e-mail address, favourite Death Star feature for my secret question/answer before acknowledging I’ve read the terms and conditions every time I decide to sign up to a new website.
Foursquare, Quora, Vimeo, Klout, GetGlue, Storify, Kickstarter – this is information overload and it’s beyond absurd. The time it takes to manage all of them is absurd, too. From experience, it can take about an hour or two just to get the basics of WordPress right. Then add on the rest and you’ve got yourself a day wasting yourself in front of a screen, hoping that someone in the real world could drag you out and physically poke you awake.
And so here we are in 2012, and the website that has been bestowed with the honour of leading the hype charge is Pinterest. It’s a sort of real time reboot of Flickr, with a dash of Tumblr and Twitter, coupled with a big red button that reads ‘Follow All’, which instead should read ‘Piss Off And Stick With What You’ve Got’.